Frequently asked questions
Is V Beauty Pure the same brand as Valentino Beauty Pure?
Yes. V Beauty Pure is the short name for Valentino Beauty Pure, the US-made professional line. This page is the gel polish side: the numbered opaque gel series in 0.5 oz bottles, plus the brand's Gel Polish Base Coat and Non Wipe Matte Top Coat. The acrylic powders sit in their own collection.
Does V Beauty Pure gel polish really cover in one coat?
On most shades, yes. The formula is built for pigment density, so a single thin coat over the brand's base coat reaches full opacity, which saves a coat and a cure per service. The trade-off is that the coat must be thin: a thick layer bubbles and under-cures. If a pale shade needs a second pass, keep it just as thin and cure between coats.
How long does V Beauty Pure gel last?
Applied over V Beauty Pure Base Coat and sealed with the brand's top coat, the color wears 14 days or longer and helps protect the natural nail from everyday wear. Cuticle oil daily, gloves for dishes and household cleaners, and a capped free edge on every layer push it past that mark. Remove with a 100 percent acetone foil wrap rather than peeling.
Which V Beauty Pure shades should a salon start with?
Build the everyday chart from the nudes and pinks in the low numbers (021 Pretty And Pink, 059, 074), add a red and a deep neutral, then pull the newer named shades for the trend column: 128 Kryptonite, 129 Glaze, 159 Jelly Cake, 158 Sea Glass, 212 Stargazing, 240 Turning Violet. Use the season filter in the sidebar to pick a winter, fall, summer, or spring group. One Non Wipe Matte Top Coat turns every shade into a matte option.
Is V Beauty Pure sold at wholesale at ND?
Yes. Every V Beauty Pure gel polish, base, and top at ND Nails Supply is wholesale-priced for everyone, with no business license, no minimum order, and no membership fee. Orders $100+ ship free, and in-stock bottles ordered before 2pm PT on weekdays leave the same day.
Why salons pick V Beauty Pure gel polish
V Beauty Pure (Valentino Beauty Pure) is the gel line techs choose when they want the color to cover in one coat. The formula is built for pigment density: most V Beauty Pure gel polishes reach full opacity with a single thin layer, which trims a coat and a cure from every service. It is a soak-off gel, made in the USA, sold in 0.5 oz bottles, and when it is applied over V Beauty Pure Base Coat and sealed with the brand's top coat it wears 14 days or longer while protecting the natural nail underneath. ND Nails Supply carries the numbered V Beauty Pure shade library (001 through the 240s) plus the matching base and non-wipe matte top at wholesale pricing.
The library is organized by number with a name on the newer shades: 128 Kryptonite, 129 Glaze, 159 Jelly Cake, 158 Sea Glass, 206 Gilded Couture, 212 Stargazing, 240 Turning Violet. The sidebar filters split them by season tag (winter, fall, summer, spring) and by color family.
What is on this page
- V Beauty Pure Gel Polish singles: the opaque gel series in 0.5 oz, numbered 001 upward, high pigment, single-coat coverage on most shades.
- V Beauty Pure Gel Polish Base Coat: the base the brand designs its colors to bond to.
- V Beauty Pure Non Wipe Matte Top Coat: a matte finish with no cleanser step after the cure.
How V Beauty Pure compares with the other gel lines at ND
| Line | Coats to opacity | Stated wear | Where it fits |
|---|---|---|---|
| V Beauty Pure Gel Polish | 1 thin coat on most shades | 14 days or longer with the brand's base and top | Fast service, dense color, US-made |
| OPI GelColor Intelli | 2 coats | Up to 3 weeks | Brand recognition, HEMA-free |
| LDS Gel Polish | 2 coats | 2 to 3 weeks | Wholesale-volume shade depth |
| DND DC | Often 1 coat | 2 to 3 weeks | High pigment inside the DND family |
How to apply V Beauty Pure gel polish
- Prep. Push back cuticles, lightly buff the shine off the natural nail, and dehydrate. Skipping this is the main cause of lifting.
- Base coat. One thin coat of V Beauty Pure Base Coat, cured under LED or UV per the bottle.
- Color. One thin coat. Because the pigment is so dense, a thick coat is the mistake to avoid: it bubbles and under-cures. If a pale shade needs a second pass, keep it just as thin and cure between coats.
- Top coat. Seal with V Beauty Pure top coat and cap the free edge. The Non Wipe Matte Top needs no cleanser after curing.
Pro tip: the one-coat coverage is the selling point, so brush it thin from the cuticle line to the free edge in three strokes and let the pigment do the work. Thin coats cure evenly, last longer, and stay chip-free.
Which V Beauty Pure shades should a salon stock?
- Everyday chart: the nudes and pinks in the 001 to 080 range (021 Pretty And Pink, 059, 074) plus a red and a deep neutral.
- Seasonal refresh: filter by the winter, fall, summer, or spring tag. The winter group is the largest, built around the deep and glitter tones clients ask for from November on.
- Named modern shades: 128 Kryptonite, 129 Glaze, 159 Jelly Cake, 158 Sea Glass, 212 Stargazing, 219 Successful, 220 Resilient, 221 Thriving, 222 Peaceful, 240 Turning Violet for the client who wants the newest palette.
- Matte finishes: stock the Non Wipe Matte Top Coat once and every shade on the chart becomes a matte option.
Where does V Beauty Pure fit on a multi-brand chart?
Most salons at ND run one premium brand and one value brand, and V Beauty Pure slots in as the speed brand between them. A shade that covers in one coat saves a coat and a cure on every set, which adds up on a chair doing six or more gel services a day. Put the V Beauty Pure nudes and pinks in the everyday column where the volume is, keep OPI Intelli or Kiara Sky for the client who asks for a name, and use LDS or Lavis for the deep seasonal shade range. Because V Beauty Pure is opaque by design, it also does the job of a solid base color under nail art, chrome, and cat eye effects from other lines: one coat, cure, and the art goes on top.
Two practical notes for a mixed chart. First, keep the V Beauty Pure base and top with the V Beauty Pure colors; the 14-day claim is tied to that pairing. Second, label the swatch wheel with the number code, since many of the shades are numbered rather than named and the number is what appears on the bottle and the reorder sheet.
Care and removal
- Daily cuticle oil and gloves for dishes and cleaning keep the top coat from dulling and the edges from lifting.
- V Beauty Pure is a soak-off gel: remove with a 100 percent acetone foil wrap for about 10 minutes and push the softened gel away. Never peel it.
- Store bottles upright at room temperature, out of direct sunlight, which degrades pigment over 6-plus months.
One thin coat: what a high-pigment gel changes at the station
V Beauty Pure sells its gel on pigment load: most shades in the opaque series cover in a single thin coat, where a standard gel needs two. That changes three habits. The coat has to be thin, because a heavy coat of a gel this pigmented bubbles and under-cures rather than covering better; a tech used to building opacity with a fuller second coat lays one thin pass and cures it. Cure time matters more than coat count, so the lamp runs the full cycle on every coat. And a chart of one-coat gels moves faster on a busy floor: a full set of ten nails at one coat plus base and top is a shorter appointment than the same set at two, which is the case for the brand at a high-volume salon even at a premium single-bottle price. The V Beauty Pure Base Coat and the Non Wipe Matte Top Coat are made for the line and are the pair to run under and over it; the brand quotes 14 days or more of wear on its own base and top.
Reading the V Beauty Pure numbers
| Number block | What it holds | Examples on this page |
|---|---|---|
| 001 to 099 | The first numbered block, most listed by number only | 008, 025, 039, 059, 074, 080 Zen Diamonds |
| 100 to 199 | The second block, a mix of numbered and named shades | 128 Kryptonite, 129 Glaze, 198 |
| 200 and up | The named shades | 209 Have You Met Kelly, 210 Cashmere Sky, 215 Ramen & Chill |
Shades below 200 mostly carry a number only and the newer releases carry a name as well, so a salon that reorders by number keeps the chart consistent across both. Because the brand has a strong following among nail influencers, clients arrive asking for a name (Cashmere Sky, Glaze) more often than for a number, and the desk keeps a name-to-number card for the named shades it stocks.
Where V Beauty Pure sits on a mixed wall
V Beauty Pure is a premium single-bottle line, so most salons do not build the whole wall from it. It earns its slots as the shades clients name from social media, as the one-coat creams a tech reaches for on a rushed appointment, and as the brand a salon shows a client who asks for something other than the house lines. The rest of the wall stays on LAVIS and LDS for depth and price, and the V Beauty Pure bottles sit in a marked section so the tech quotes the right tier when a client picks one.
Removal on a one-coat gel
A single thin coat soaks off faster than a two-coat set, which is the second time saving in the system. File the top coat to break the seal, wrap in acetone for eight to ten minutes, and push the softened gel away with a wooden stick; the natural nail under a properly applied V Beauty Pure set needs a light buff and cuticle oil, nothing more. A client who peels a one-coat gel takes the nail surface with it just as with any gel, so the salon books removal rather than sending her home to pick.
Wholesale pricing at ND Nails Supply
Every V Beauty Pure gel polish, base, and top ships at wholesale pricing for everyone, with no business license, no minimum order, and no membership fee. Free shipping on orders $100+, and in-stock bottles ordered before 2pm PT on weekdays leave the same day.